Privacy policy

Last updated: 10 September 2026

This Privacy Policy explains how SILKYSELL LTD, trading as Comfytic (“Comfytic”, “we”, “us” or “our”), collects and uses personal information when you visit www.comfytic.com, place an order, create an account, contact us or otherwise use our services.

Comfytic is a trading name of SILKYSELL LTD, a private limited company registered in England and Wales.

Company number: 16792786
Registered office: 31 St. Pauls Avenue, Harrow, United Kingdom, HA3 9PR
Email: info@comfytic.com
Telephone: 020 3051 5377
Website: www.comfytic.com

For UK data-protection law, SILKYSELL LTD is the controller of your personal information.

INFORMATION WE COLLECT

We may collect:

Identity and contact information, including your name, billing and delivery address, email address and telephone number.
Order and transaction information, including products purchased, payment status, delivery details, returns and communications. Payment providers process full payment-card details; Comfytic does not normally store your full card number.
Account information, preferences, marketing choices and customer-service communications.
Technical and usage information, including your IP address, device, browser, pages viewed, interactions and cookie identifiers.
Reviews, survey responses and other content that you choose to submit.

HOW WE COLLECT INFORMATION

We collect information:

Directly from you when you place an order, create an account, contact us, submit a review or otherwise provide information.
Automatically through our website, cookies and similar technologies.
From service providers involved in payments, fraud prevention, delivery, analytics, marketing and customer support.
From our approved suppliers and delivery partners where necessary to manage an order, delivery, return or customer-service enquiry.

HOW AND WHY WE USE INFORMATION

We use personal information:

To process orders, payments, deliveries, returns and customer support. We rely on performance of our contract with you for these activities.
To keep accounting and transaction records, respond to lawful requests and meet our legal obligations.
To prevent fraud, secure our website, improve our services and manage our business. We rely on our legitimate interests where these are not overridden by your rights.
To send email marketing or use non-essential analytics and advertising technologies where we rely on your consent. You can withdraw your consent at any time.
To establish, exercise or defend legal claims where necessary.
To request and display customer reviews, manage enquiries and improve our products and services.

MARKETING

Where you have agreed to receive marketing, we may send you information about Comfytic products, offers and updates.

You can unsubscribe at any time by selecting the unsubscribe link in an email or contacting info@comfytic.com.

Unsubscribing from marketing will not stop necessary service communications concerning your orders, deliveries, returns or account.

WHO WE SHARE INFORMATION WITH

We share only the information reasonably necessary with:

Shopify, which hosts our online store and checkout.
Payment, fraud-prevention and security providers.
Our approved suppliers, fulfilment partners and delivery carriers, who may receive your name, delivery address, telephone number, email address and order details to fulfil your order.
Klaviyo for email communications.
Tidio for live chat and customer support.
Judge.me and other review or customer-feedback services used on our website.
Consentmo for cookie consent and preference management.
Google analytics or advertising services where enabled and permitted by your cookie choices.
Meta or other advertising services where enabled and permitted by your cookie choices.
Professional advisers, insurers, regulators, law-enforcement bodies or courts where required.
A buyer or successor if our business or assets are reorganised, sold or transferred.

We do not sell your personal information for money.

PAYMENTS

Payments are processed securely by Shopify and the payment provider selected at checkout. Comfytic does not normally receive or store your complete payment-card number.

Payment providers process information under their own privacy policies and security arrangements.

RELATIONSHIP WITH SHOPIFY

Shopify hosts our online store and processes personal information required to operate the website, checkout and related services.

Shopify may act as our service provider and, for some of its own services or enhanced features, as an independent controller of personal information.

You can read the Shopify Consumer Privacy Policy at:

https://www.shopify.com/legal/privacy/app-users

Shopify’s privacy portal is available at:

https://privacy.shopify.com/en

COOKIES AND SIMILAR TECHNOLOGIES

We use essential cookies required for our website and checkout to work.

With your consent where required, we may also use preference, analytics and marketing cookies or similar technologies.

Please read our Cookie Policy and use the cookie-preferences control on our website to manage non-essential cookies. You may also adjust your browser settings, although blocking essential cookies may prevent parts of the website from working correctly.

INTERNATIONAL TRANSFERS

Some service providers may process personal information outside the United Kingdom.

Where UK law requires a safeguard, we use an approved transfer mechanism, such as UK adequacy regulations, the International Data Transfer Agreement or the UK Addendum to approved standard contractual clauses, together with appropriate security measures.

HOW LONG WE KEEP INFORMATION

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Order, payment and accounting records are generally retained for up to six years where needed for tax, accounting, contractual or legal purposes.

Customer-support information is retained for as long as necessary to resolve enquiries and protect our legal interests.

Marketing information is retained until you unsubscribe, withdraw consent or the information is no longer required.

Shorter or longer periods may apply where required by law, a dispute, a regulator or another legitimate legal requirement.

YOUR RIGHTS

Depending on the circumstances, UK data-protection law may give you the right to:

Request access to your personal information.
Ask us to correct inaccurate or incomplete information.
Ask us to erase your information.
Ask us to restrict how your information is used.
Object to certain processing, including direct marketing.
Receive certain information in a portable format.
Withdraw consent at any time where processing is based on consent.
Complain to a data-protection authority.

These rights are not absolute, and legal exceptions may apply.

To exercise your rights, email info@comfytic.com. We may ask for information reasonably necessary to verify your identity and protect your information.

COMPLAINTS

If you have a concern about how we use your personal information, please contact us first so that we have an opportunity to investigate and respond.

You also have the right to complain to the UK Information Commissioner’s Office:

https://ico.org.uk/make-a-complaint/

CHILDREN

Our store is not intended for children, and we do not knowingly collect personal information from children under 18.

SECURITY

We use reasonable technical and organisational measures designed to protect personal information.

However, no method of transmission or storage is completely secure. Please do not send payment-card details or other sensitive information through ordinary email, contact forms or live chat.

THIRD-PARTY LINKS

Our website may contain links to websites operated by third parties. We are not responsible for their privacy practices. Please review the relevant third party’s privacy policy when leaving our website.

CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes in our services, providers, legal obligations or business practices.

The latest version will be published on our website with a revised “Last updated” date.

Comfytic is a trading name of SILKYSELL LTD, a private limited company registered in England and Wales.

Company number: 16792786
Registered office: 31 St. Pauls Avenue, Harrow, United Kingdom, HA3 9PR
Email: info@comfytic.com
Telephone: 020 3051 5377
Website: www.comfytic.com

The registered office is provided for legal correspondence. It is not a showroom, collection point or returns address.

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Privacy policy