Privacy Policy

Last updated: 10 September 2026

This Privacy Policy explains how SILKYSELL LTD, trading as Comfytic ("Comfytic", "we", "us" or "our"), collects and uses personal information when you visit www.comfytic.com, place an order, create an account, contact us or otherwise use our services.

Comfytic is a trading name of SILKYSELL LTD, a private limited company registered in England and Wales.

For UK data-protection law, SILKYSELL LTD is the controller of your personal information.

Information We Collect

  • Identity and contact information, including your name, billing and delivery address, email address and telephone number.
  • Order and transaction information, including products purchased, payment status, delivery details, returns and communications. Payment providers process full payment-card details; Comfytic does not normally store the full card number.
  • Account information, preferences, marketing choices and customer-service communications.
  • Technical and usage information, including IP address, device, browser, pages viewed, interactions and cookie identifiers.
  • Reviews, survey responses and other content that you choose to submit.

How We Collect Information

We collect information directly from you, automatically through our website and cookies, and from service providers involved in payments, fraud prevention, delivery, analytics, marketing and customer support.

How and Why We Use Information

  • To process orders, payments, delivery, returns and customer support, relying on performance of our contract with you.
  • To keep accounting and transaction records, respond to lawful requests and meet legal obligations.
  • To prevent fraud, secure our website, improve our services and manage our business, relying on our legitimate interests where these are not overridden by your rights.
  • To send email marketing or use non-essential analytics and advertising technologies where we rely on your consent. You can withdraw consent at any time.
  • To establish, exercise or defend legal claims where necessary.

Who We Share Information With

We share only the information reasonably necessary with:

  • Shopify, which hosts our store and checkout;
  • payment, fraud-prevention and security providers;
  • our approved suppliers, fulfilment partners and delivery carriers, who may receive your name, address, telephone number, email address and order details to fulfil your order;
  • Klaviyo for email communications, Tidio for customer support, Judge.me and other review services, Consentmo for cookie preferences, and Google analytics or advertising services where enabled and permitted by your choices;
  • professional advisers, insurers, regulators, law-enforcement bodies or courts where required; and
  • a buyer or successor if our business or assets are reorganised or transferred.

We do not sell your personal information for money.

Cookies and Similar Technologies

We use essential cookies and, with consent where required, preference, analytics and marketing technologies. See our Cookie Policy and use the cookie-preferences control on our website to manage non-essential cookies.

International Transfers

Some providers may process information outside the United Kingdom. Where UK law requires a safeguard, we use an approved transfer mechanism, such as UK adequacy regulations, the International Data Transfer Agreement or the UK Addendum to approved standard contractual clauses, together with appropriate security measures.

How Long We Keep Information

We retain information only as long as reasonably necessary for the purpose collected. Order, payment and accounting records are generally retained for up to six years where needed for tax, accounting, contractual or legal purposes. Customer-support information is kept for as long as needed to resolve enquiries and protect our legal interests. Marketing information is kept until you unsubscribe, withdraw consent or the information is no longer needed. Shorter or longer periods may apply where law, a dispute or a regulator requires this.

Your Rights

Depending on the circumstances, UK data-protection law may give you rights to access, correct or erase information; restrict or object to processing; receive portable information; and withdraw consent. These rights are not absolute. To make a request, email info@comfytic.com. We may ask for information needed to verify your identity.

You may complain to the UK Information Commissioner's Office at ico.org.uk/make-a-complaint. We would appreciate the opportunity to address your concern first.

Children

Our store is not intended for children, and we do not knowingly collect personal information from children under 18.

Security

We use reasonable technical and organisational measures designed to protect personal information. No method of transmission or storage is completely secure, so please do not send payment-card details or other sensitive information through ordinary email or live chat.

Third-Party Links

Our website may link to third-party websites. Their privacy practices are controlled by them, so please review their notices when leaving our website.

Changes to This Policy

We may update this policy to reflect changes in our services, providers or legal obligations. The latest version will be published here with a revised date.

Contact Us

Comfytic is a trading name of SILKYSELL LTD, a private limited company registered in England and Wales.